Chi wa kawaiteru 1960

Chi wa kawaiteru 1960 - Director: Yoshishige Yoshida
Keiji Sada, Kaneko Iwasaki, Shin'ichirô Mikami












Yoshida's second Shochiku assignment turned away from the studio's dominant focus on troubled youth and generational conflict in order to paint a darker and more despairing portrait of society in a state of moral collapse. Taking sharp aim at Japan’s harshly competitive corporate culture, Blood Thirsty follows a hapless salaryman whose desperate gesture to prevent the mass layoff of his colleagues is ruthlessly and absurdly exploited by his company for a deeply ironic advertising campaign. Based on one of Yoshida's original stories, Blood Thirsty is a formally daring and edgy film whose withering critique of corporate capitalism and the alienation of the working force remains particularly urgent today.